Kidsie

THE BRIEF

We developed a fresh, playful brand identity for Kidsie, a platform that partners with ethically minded brands to offer baby and kids’ items at up to 60% off.

SUSTAINABLY SOURCED KIDS PRODUCTS

We developed a fresh, playful brand identity for Kidsie, a platform that partners with ethically minded brands to offer baby and kids’ items at up to 60% off.

The branding captures Kidsie’s commitment to sustainability, quality, and joy — combining soft, welcoming colours with a modern, family-friendly aesthetic. Our goal was to create a visual language that feels trustworthy and fun, appealing to parents who care about both style and conscious shopping.

To bring the brand to life across print and digital platforms, we created a series of fun patterns and illustrations.

These playful graphics add warmth and personality, helping to connect with Kidsie’s audience of parents and caregivers in a friendly, approachable way.

The illustrations reflect the curiosity and imagination of childhood, while reinforcing the brand’s ethical and joyful spirit. Together, these elements create a cohesive identity that feels both trustworthy and full of character.

We also designed an animated GIF featuring the brand character to add movement and charm across Kidsie’s digital platforms.