Precision Timber
THE BRIEF
Branding project for Precision Timber, along with a collaboration with Primary School Enterprise Challenge to produce play resources.
A FRESH LOOK
Our rebranding for Precision Timber delivers a fresh, modern identity that reflects the company’s craftsmanship, quality, and expertise in the timber industry.
The rebranding for Precision Timber features a vibrant yet natural color palette, carefully chosen to reflect the company’s connection to nature and commitment to sustainability.
Earthy greens, warm wood tones, and playful pops of colour create a balance between professionalism and fun, appealing to both children and parents.
The typography combines a bold, approachable typeface with soft, rounded edges, reinforcing the brand’s friendly and inviting personality while ensuring clarity and readability across all materials.
Together, the colours and typography establish a cohesive, engaging, and trustworthy identity that truly represents Precision Timber’s expertise in creating high-quality, sustainable play spaces.
THE CHARACTERS
To bring Precision Timber’s brand to life, I designed a trio of friendly woodland characters — an owl, a squirrel, and a beaver — each representing the brand’s values of wisdom, creativity, and craftsmanship. These characters help make the brand more approachable and memorable, adding warmth and personality while reflecting its strong connection to nature and quality workmanship.
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KIT - Create
Kit enjoys burrowing in the banks of his local river, felling and gnawing trees with his strong teeth, creating massive log, branch, and mud structures to block streams and turn fields and forests into the large ponds.
He is a busy bee creating all day long!
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CHIP - Play
Kit enjoys burrowing in the banks of his local river, felling and gnawing trees with his strong teeth, creating massive log, branch, and mud structures to block streams and turn fields and forests into the large ponds.
He is a busy bee creating all day long!
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HOOT - Learn
Hoot enjoys play and creating and learning new things.
He is very wise and a very good listener and loves to play with his friends!
“We would highly recommend Charlie and her fantastic, creative designs!”
Amy Blackwell - Founder - Precision Timber
The Primary School Enterprise Challenge partnered with Precision Timber to deliver a hands-on class project where children were challenged to design their own treehouse.
We were commissioned to design the learning resource and brochure used by pupils to guide them through the challenge, showcasing a range of creative ideas such as den building and messy areas.
In addition, we designed a series of roller banners to be displayed at the school during the event, helping to create an engaging and inspiring environment for the children’s designs to come to life.
“Charlie, this looks AMAZING! Wow!”
Paul Robson -Founder - Primary School Enterprise Challenge
Need a rebrand to bring some joy and fun into your brand?
Get in touch and let’s chat about your project!
